On October 31, Chinese Consul General in Penang Zhou Youbin attended the “Beauty of Intangible Cultural Heritage” China-Malaysia Interactive Joint Exhibition of Intangible Cultural Heritage. Also present were nearly 100 people including YB Wong Hon Wai, Penang State Executive Councillor for Tourism and Creative Economy; YB Ng Soon Siang, Member of the Penang State Legislative Assembly; Dato' Tan Lye Hock, President of the Malaysia-China Chamber of Commerce (Penang Branch), along with advisor Dato' Hwang Thean Long; Lim Seong Eng, Editor-in-Chief of Kwong Wah Yit Poh; Zeng Junfeng, convener of the Guangxi Daily "Intangible Cultural Heritage & Rural Dreams" All-Media Studio; intangible cultural heritage inheritors from China and Malaysia as well as audience members.

In his speech, Consul General Zhou stated that this cultural exchange serves as a vivid practice of the Global Civilization Initiative and a pragmatic exploration of building a High-level Strategic China-Malaysia Community with a Shared Future at the local level. He hopes that the event would foster further exchange and cooperation regarding intangible cultural heritage between the two regions, and that, through the use of all-media communication, the younger generations in both China and Malaysia would be able to appreciate the charm of these traditional skills.